„Савремени Нови Сад“ – међуратни локални недељни таблоид
"Savremeni Novi Sad" - The Local Interwar Weekly Tabloid

Summary/Abstract: The paper analyzes the newspaper which represents the first local weekly tabloid in the interwar history of Novi Sad journalism. In this paper, we have presented the thematic diversity of the media which dealt with urban topics, scandals, sensational news, prostitution, corruption, crime, and sports; on the other hand, there were also sections dealing with satire and jokes. A group of Novi Sad journalists led by Velislav Spasić gathered in the editorial office of this certain media. The analyzed media in its structure had a lot of local news, comments, dashboards, gossip, and editorial articles. By analyzing the media discourse, it can be established that the journalists of this media were led by the tabloid belief that interest and sensationalism are more important than the public interest. Due to the texts which are attacking personalities, the editorial board was repeatedly receiving serious threats. "Savremeni Novi Sad" is characterized by excellent caricatures, a small number of photographs and modest graphics possibilities. As a tabloid, the paper played a certain role in the interwar journalism in the Serbian language, because it is a chronicler of various local scandalous events and processes that are going beyond the framework of the standard political and economic history of Novi Sad.

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