Motywacje i postawy konsumentów wobec usługi car-sharing
Consumers motivations and attitudes toward car- -sharing

Summary/Abstract: Car-sharing services, a form of access–based consumption, gain currently momentum. The aim of the article is to identify attitudes and dominant motives of using the car-sharing service among consumers purchasing these services in Warsaw. Achieving the research goal was possible thanks to the implementation of a two-stage exploratory study: qualitative research using the netnography method using the Brand 24, keyword analysis platform on the Internet, and platforms for analyzing profiles in social media Sotrender. Additionally, in the second stage, the CAWI survey was conducted on a convenient selected sample of 108 students and graduates of the Kozminski University in Warsaw. It was found that the car-sharing service is used mainly by people with private cars, mainly young men, with a good and very good material status, and the main motive of using car-sharing was the curiosity to try out a new service.

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