Rola projektów kampanii „Cała Polska czyta dzieciom” w rozwoju dziecka i rozwijaniu kultury czytelniczej
The Role of the Campaign of the “All of Poland Reads to Kids” in Child Development and the Development of Readership Culture
Author(s): Izabela StelmasiakSubject(s): Civil Society, Social development, Sociology of Culture, Marketing / Advertising, Socio-Economic Research, Sociology of Education
Published by: Społeczna Akademia Nauk
Keywords: campaign; sociology of education; reading;
Summary/Abstract: This article is a contribution to research on the marketing and educational effectiveness of the Social Campaign “All of Poland Reads to Kids”. The action project belongs to the ABCXXI Foundation – Emotional Health Program. The article presents selected campaign projects and its effects in the area of education and training of children.
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 19/2018
- Issue No: 6.3
- Page Range: 229-238
- Page Count: 10
- Language: Polish