Managers’ Perceptions about the Importance of Psychic Distance in the Process of Companies’ Internationalization – Company G Case
Managers’ Perceptions about the Importance of Psychic Distance in the Process of Companies’ Internationalization – Company G Case

Summary/Abstract: This paper provides insights and evidence related to the role of the psychic distance factors in the process of Polish companies’ internationalization. Psychic distance is a concept widely used in international business as well as international marketing and management literature to assess differences in culture, economic and political systems as well as differences in mentality and geographic distance. Research objectives of this article are to identify the impact of these differences on main decisions of Polish managers connected with engagement in international business activity (on the example of the case of company G). In the first part of the article the concept of psychic distance is presented, this part of the article is based on the critical literature overview. The second, empirical part of the article presents the case of Polish company internationalizing its activity (depth interview with manager and internal data of company under research). The value of the article constitutes the uninhibited responses of manager and his individual perceptions of psychic distance. Manager representing company G perceives psychic distance among home and host markets of his activity; however psychic distance is not treated as barrier of internationalization.

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