Rola modelu ZMOT w zarządzaniu w podmiotach kultury
The Role of the ZMOT Model in the Management of Cultural Entities
Author(s): Monika Spychalska-WojtkiewiczSubject(s): Theory of Communication, Methodology and research technology, Management and complex organizations, Sociology of Culture
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: ZMOT model; relationship management; client; cultural entities;
Summary/Abstract: This article deals with Google’s ZMOT model and its potential use in cultural entities. The article analyses the application of the model, using one particular culture unit as a study case.
Journal: Zarządzanie w kulturze
- Issue Year: 19/2018
- Issue No: 2
- Page Range: 151-161
- Page Count: 11
- Language: Polish