KINO I TELEWIZJA – ZAGROŻENIA I SPOSOBY PRZECIWDZIAŁANIA NADMIERNEMU WPŁYWOWI STANÓW ZJEDNOCZONYCH W EUROPIE
CINEMA AND TELEVISION – THREATS AND WAYS OF COUNTERACTING THE INFLUENCE OF UNITED STATES IN EUROPE

Summary/Abstract: The subject matter of the article is cinema and television in Europe, and more precisely the influence of the United States on their development and the way of counteracting this domination. The reason for the interests presented in the text is the conviction of the important role of the film in the life of every human community. The article answers the question of whether Europe is only a profitable market for American corporations and it draws attention to the fact that media history in the world is a history of mutual relations between American and European media. The growing importance of the United States in relation to the media caused the European Union had to take steps to prevent this domination, inter alia by issuing a number of legal acts, co-production, creation of European works and various forms of state aid. The aim of the article is to prove that Europe has a long history of involvement in media and audiovisual policy, despite the strong position of the United States and its various activities include the creation and development of regulatory frameworks, creation of financing programs and even representation of European interests outside the European Union. In the article, the author refers to a number of books, articles, legal acts and research.

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