Metaphor of consumption. A way to describe cultural and social changes in America in the 1980s and 1990s in the film What's Eating Gilbert Grape by Lasse Hallström Cover Image

Metafora konsumpcji. Sposób opisu zmian kulturowych i społecznych w Ameryce lat 80. i 90. XX wieku w filmie Co gryzie Gilberta Grape’a Lassego Hallströma
Metaphor of consumption. A way to describe cultural and social changes in America in the 1980s and 1990s in the film What's Eating Gilbert Grape by Lasse Hallström

Author(s): Małgorzata Bogunia- Borowska
Subject(s): Anthropology, Cultural Anthropology / Ethnology, Culture and social structure , Social psychology and group interaction, Sociology of the arts, business, education, Film / Cinema / Cinematography, Social Norms / Social Control
Published by: Szkoła Wyższa Psychologii Społecznej
Keywords: popular culture; consumption; social and cultural changes; liberal and conservative values; food land; film analysis

Summary/Abstract: The purpose of the paper is to present an image of American society presented in the movie What is eating Gilbert Grape by Lasse Hallström. It is the film that not only represents a consumer society, but promises the coming crises as a result of such social idea. This somewhat forgotten film is a penetrating analysis of consumer society. It points to the traps of the social and cultural model of consumption, which came to life after the Second World War an idea - a valve of security for Western societies, and which was to unload tensions and eliminate problems. The author of the movie uses food perfectly as a literal implementation of the next American dream about the ideal society and ideal citizens-consumers. Noting the risks and threats associated with it and anticipating the crisis of long-term implementation of the consumer society model.

  • Issue Year: 56/2018
  • Issue No: 02
  • Page Range: 66-87
  • Page Count: 22
  • Language: Polish