CANESTEN CREAM IS TRUSTED BY WOMEN – LEXICAL MANIPULATION IN ADVERTISEMENTS IN BRITISH WOMEN'S MAGAZINES
CANESTEN CREAM IS TRUSTED BY WOMEN – LEXICAL MANIPULATION IN ADVERTISEMENTS IN BRITISH WOMEN'S MAGAZINES
Author(s): Nadežda SilaškiSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: advertising; women’s magazines; lexical choice; manipulation
Summary/Abstract: The paper analyses the advertising lexicon in British women's magazines, and deals with lexical manipulation in advertisements through the choice of words and the way they collocate with other words in the body copy. The analysis shows that the most frequent words in advertising discourse are not manipulative per se, but the context in which they appear is the key factor of manipulation.
Journal: B.A.S. British and American Studies
- Issue Year: 2010
- Issue No: 16
- Page Range: 259-269
- Page Count: 11
- Language: English