Fotografia w dziennikarstwie i reklamie – nowe trendy
Photography in media and advertising – new trends

Summary/Abstract: Nowadays there is nothing unusual in having recourse to stock photo agencies and microstock photo agencies, especially in the media and advertising industry. Microstock photography is a recent phenomenon, having strong connections with the development of internet and new technologies. This phenomenon might be seen as an interesting market niche because the content is primarily directed at smaller companies, online organizations/ internet companies, start-ups, and even individual web users. On the other hand it creates a chance for skilled amateur photographers using better equipment to sell their products. That is why the agencies are based on the crowdsourcing business model.

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