Journalist and PR-specialist: impossible and unethical connection? Cover Image

Dziennikarz i PR-owiec: połączenie niemożliwe i nieetyczne?
Journalist and PR-specialist: impossible and unethical connection?

Author(s): Przemysław Szews
Subject(s): Media studies, Ethics / Practical Philosophy
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: journalism; public relations; media relations

Summary/Abstract: This article deals with the problem of combining two professions – a journalist and a PR-specialist. According to professional statutes, combining work of journalist and PR-specialist is not permitted. However the problem exists. The paper focuses on the relations between journalism and public relations. It presents the results of research conducted among students of journalism. Above all, students were asked whether they think working as a journalist and a PR-person is possible and ethical.

  • Issue Year: 60/2015
  • Issue No: 1
  • Page Range: 33-41
  • Page Count: 9
  • Language: Polish