Etyka public relations – zapisy kodeksowe a praktyka działań branży PR
Public relations ethics – code of conduct versus practical activities of the PR branch
Author(s): Monika Kaczmarek-ŚliwińskaSubject(s): Media studies, Ethics / Practical Philosophy
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: public relations; professional ethics; code of conduct; PR branch associations
Summary/Abstract: This article aims at analyzing the subject of discrepancy between principles recorded in the ethical codes of PR branch and observed market activities. According to the author, the lack of effective execution of PR ethics legislation is a result of the weakness of the Polish PR branch. Therefore, solicitude concerning ethical values in PR fi eld should be implemented based on strategy elaborated by PR professional associations.
Journal: Studia Medioznawcze
- Issue Year: 61/2015
- Issue No: 2
- Page Range: 29-39
- Page Count: 11
- Language: Polish