EEG ŠTÚDIE VPLYVU HLUKU NA PROCES VEDOMÉHO UČENIA
EEG STUDIES OF THE EFFECT OF NOISE ON THE PROCESS OF CONSCIOUS LEARNING
Author(s): Pavel Rosenlacher, Jaromír Tichý, Michal TomčíkSubject(s): Social Sciences, Economy, Neuropsychology, Marketing / Advertising
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: Eye Tracking; neuromarketing; conscious learning; brain EEG; noise;
Summary/Abstract: This study focuses on the influence of ambient noise and, vice versa environment free of noise, on the process of conscious learning. Perception, reception and remembering new information is crucial for most activities that a human performs.The process of conscious learning is most evident in the school. The goal of this study is to verify the influence of the school noise on students and the effectiveness of the protection from this noise. One of the possible practical application of neuromarketing is to contribute to greater effectiveness of learning, so that the remembering is as efficient as possible.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 5/2016
- Issue No: 2
- Page Range: 182-193
- Page Count: 12
- Language: English