THE DEPENDENCY OF ONLINE REPUTATION AND FINANCIAL PERFORMANCE OF COMPANIES IN SELECTED INDUSTRY
THE DEPENDENCY OF ONLINE REPUTATION AND FINANCIAL PERFORMANCE OF COMPANIES IN SELECTED INDUSTRY
Author(s): Ľudovít NastišinSubject(s): Social Sciences, Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: reputation; online; financial performance;
Summary/Abstract: The presented study examines the online reputation of European companies from the field of the food industry and its relationship to the financial performance ratios. After the scientific scrutiny, an interesting fact emerged, that customers are not influenced by financial performance ratios since the statistics are not significant. Our hypothesis was therefore confirmed, more specifically that the financial performance and the online reputation are two independent areas and are not connected by any means. In conclusion, as we expected, online reputation depends upon values and emotions transmitted by the power as well as the brand.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 5/2016
- Issue No: 2
- Page Range: 127-133
- Page Count: 7
- Language: English