Dimensions and effects of media saturation in open and closed spaces. A case studies of Sky Tower shopping mall and P.I.W.O. Light Show project Cover Image

Wymiary i skutki saturacji medialnej w przestrzeniach otwartych i zamkniętych na przykładzie analiz centrum handlowego Sky Tower i projektu P.I.W.O.
Dimensions and effects of media saturation in open and closed spaces. A case studies of Sky Tower shopping mall and P.I.W.O. Light Show project

Author(s): Katarzyna Kopecka-Piech
Subject(s): Media studies, Theory of Communication
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: media saturation; mediatization; space; new media

Summary/Abstract: The article is dedicated to media saturation. Firstly, it presents a discussion on the relationship between saturation and mediatization. The theoretical assumptions on media saturation are indicated here with a reference to two general types: technological saturation and mediated processes saturation. In addition to this, an analytical tool of communicative figurations is being described. Secondly, the analysis of saturation of two case studies – closed space Sky Tower shopping mall and open space P.I.W.O. Light Show project – helps to formulate methodological conclusions as well as recommendations for transdisciplinary research on media saturation going forward.

  • Issue Year: 63/2015
  • Issue No: 4
  • Page Range: 51-63
  • Page Count: 13
  • Language: Polish