STRATEGIC ANALYSIS OF COMMITMENT IN THE RELATIONSHIPS BETWEEN CUSTOMERS AND SUPPLIERS
STRATEGIC ANALYSIS OF COMMITMENT IN THE RELATIONSHIPS BETWEEN CUSTOMERS AND SUPPLIERS
Author(s): Isidora Milošević, Tamara Rajić, Danijela Voza, Đorđe Nikolić, Ivan MihajlovićSubject(s): Social Sciences, Economy
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: Commitment; Customer; Supplier; SMEs; Strategic Analysis
Summary/Abstract: In an increasingly dynamic and globalized economic context, establishing and developing enduring relationships with suppliers and customers has become a key strategic concern in SMEs. Customer-supplier relationship management was always very important for the success of any company. The aim of this study is to perform strategic analysis of commitment in the relationships between customers and their suppliers. The target population for this research was companies in Serbia buying products and services for use in their own production process, as well as for resale. The main tool was the questionnaire based on a review of relevant literature , which was used as the concept of the study. The Structural Equation Modeling (SEM) and the path analysis are used in testing the research hypotheses applying LISREL software, version 8.0.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 4/2015
- Issue No: 2
- Page Range: 118-127
- Page Count: 10
- Language: English