MULTI-GROUP ANALYSIS OF FACTORS AFFECTING THE VIABILTY OF BUSINESS IDEA
MULTI-GROUP ANALYSIS OF FACTORS AFFECTING THE VIABILTY OF BUSINESS IDEA
Author(s): Milica Arsić, Ivan JovanovićSubject(s): Business Economy / Management
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: creativity; creative strategies; data collection; multigroup analysis;
Summary/Abstract: This paper aims to analyze the relationship between creativity, the use of different techniques for business opportunities search and viability of business ideas. The respondents were students of the Engineering Management Department, Technical Faculty in Bor, before and after listening to the course of Entrepreneurship. Conceptual model was developed and tested. In order to get the most realistic picture of whether there is a difference in thinking of students before and after the course, multigroup SEM analysis was performed. Results have shown that same model is valid for both group of students.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 4/2015
- Issue No: 2
- Page Range: 9-19
- Page Count: 11
- Language: English