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Езикът на тялото в бизнес комуникацията
Body Language in Business Communication

Author(s): Gergana Farkova
Subject(s): Business Economy / Management, Social psychology and group interaction, Developmental Psychology, Sociology of the arts, business, education, Environmental interactions, Societal Essay, Financial Markets, Marketing / Advertising
Published by: Институт за изследвания на обществата и знанието при БАН
Keywords: body language; business communication; intercultural communication; communication strategies; communication skills; meaningful behavior

Summary/Abstract: What does body language reveal about us and others? Darwin was the first to connect facial expressions to behavior patterns that are of much earlier origin than spoken language. According to social anthropologist Edward T. Hall, in a conversation between two people, only 35% of the socially relevant information is passed through words. Nearly 65% of the cues in the direct communication process pass through paraverbal channels. When there is a discrepancy between cues, we usually trust the non-verbal ones. Signs and gestures do not lie; they reflect a person’s true intentions. All mental changes appear immediately at a non-verbal level and the signals received through sight, which are charged with much more information, are directly processed by the brain without being filtered. Body language can also serve as an effective tool of influence. The ability to master it and use it is particularly important in the business world. The article discusses the practical effects of non-verbal communication and seeks to explain why non-verbal codes should not be underestimated.

  • Issue Year: XXVII/2018
  • Issue No: 5
  • Page Range: 5-13
  • Page Count: 9
  • Language: English, Bulgarian