Medijatizacija politike: primer Bernija Sandersa i Donalda Trampa
Mediatization of Politics: Case of Bernie Sanders and Donald Trump

Summary/Abstract: Mediatization of politics examines media moulding of political communi cation. it occurs primarily through the process of commercialization, that differentiates social subsystems and attributes certaing logics. Within fun ctionalist framework, media logic influences political logic. But differentia tion of subsystems seems problematic. The paper questions this critical de ficit from the public sphere perspective. Habermas defines the state/media interrelationship as a political conflict where the winner makes the social and market rules. Commercial logic describes media’s modus operandi wi thout questioning the neoliberal factors behind it. This article introduces normative aspect of media logic and suggests media frames as its indicators. Content can show us characteristics of organizational control and the audi ence. Media coverage of Bernie Sanderss and donald Trump’s campaigns, on both commercial and public television news, shows us the interplay of dif ferent types of politicans and two sides of media logic. Findings confirm the soundness of Habermasian approach to mediatization of politics.

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