Wpływ preferencji czytelników na rozwój francuskiego rynku współczesnej prasy codziennej
Audience preferences and the development of French newspaper market

Summary/Abstract: The character of the French market of the regional and national dailies is the result of concurrence of many factors. One of them are the preferences of readers, though the article pertains only to those readers that make the French newspaper market specific. The article presents traditions of reading in France and the diversity of the daily press market. An important fact for this system is understanding by the readers the role played by the daily press, which contributed to not existing there boulevard dailies. Also the regional press market is being shaped by the readers, since the best sold and read title is “Ouest-France”. The whole system is artificially supported and thus kept alive by the state by means of subsidies treated by the French as a sign of media pluralism.

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