Image crises in social media Cover Image

Specyfika kryzysów wizerunkowych w mediach społecznościowych
Image crises in social media

Author(s): Grzegorz Hajduk
Subject(s): Media studies
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: social media;image;crisis;crisis management

Summary/Abstract: The paper aims to discuss image crises in social media. Referring to selected organizations it presents the importance and possible consequences of negative posts on social media. Based on literature review, own experience and case study analysis, it highlights differences between image crises in traditional and social media. Among other things, attention has been paid to the high level of spontaneity and responsiveness of social media users and the resulting high dynamics of social media crises.

  • Issue Year: 70/2017
  • Issue No: 3
  • Page Range: 101-113
  • Page Count: 13
  • Language: Polish