CONSUMER BEHAVIOR IN FOOD PURCHASE AND METHODS OF CONSUMER SENSORY ANALYSIS Cover Image

SPOTREBITEĽSKÉ SPRÁVANIE PRI NÁKUPE POTRAVÍN A TESTY SPOTREBITEĽSKEJ SENZORICKEJ ANALÝZY
CONSUMER BEHAVIOR IN FOOD PURCHASE AND METHODS OF CONSUMER SENSORY ANALYSIS

Author(s): Vladimír VIETORIS, Sabína SCHWARZOVÁ, Dagmar Kozelova, Peter Zajác, Jozef ČAPLA
Subject(s): Social Sciences, Economy, Marketing / Advertising
Published by: Univerzita J. Selyeho, Ekonomická fakulta
Keywords: consumer; consumer behavior; consumer sensory methods; affective testing;

Summary/Abstract: Case of success or failure of product is many times decided by various latent factors. It is therefore important to establish what mechanisms are hidden for decision-making process of consumers. many times it is very important to obtain feedback from consumers. Then innovate product recipe afterwards or possibly place new product on the market. Article sums up the decision-making processes of customers including the distribution of consumers according to the model of behavior. Article is also divided approaches of consumer sensory analysis to acceptance and preference tests. According to principles splits methods to quantitative and qualitative approach, to which belong questionnaires, CLT and HUT tests respectively focus-groups and interviews.

  • Issue Year: 4/2015
  • Issue No: 1
  • Page Range: 202-213
  • Page Count: 12
  • Language: Slovak