NIEKOĽKO POZNÁMOK K RIADENIU VZŤAHOV SO ZÁKAZNÍKMI
SOME NOTES ON CUSTOMER RELATIONSHIP MANAGEMENT
Author(s): Jaroslav NovotnýSubject(s): Social Sciences, Economy, Marketing / Advertising
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: customer; customer relatioship management; competitive advantage;
Summary/Abstract: The customers' requirements for the quality of products and services offered have been growing. companies have not stopped searching for new possibilities of their growth and improving the position in market. It has been proved that effective customer relationship management (CRM) can result in a competitive advantage. The concept of CRM brings a new potential that can be utilized in a competition. Customer relationship management is aimed at building, developing and sustainability of the relationship. The paper presents some opinions on CRM.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 4/2015
- Issue No: 1
- Page Range: 120-125
- Page Count: 6
- Language: Slovak
