Інформаційна діяльність у період глобалізації комунікативних процесів
Information Activity in the Period of Communicative Processes Globalization

Summary/Abstract: The article considers the relevance of the ideas of modern informational science to the study of social development phenomenon, the definition of trends and perspectives of the globalization of communicative processes. The problems have been investigated in the context of interdisciplinary ideas, the role of informational science as a general scientific program has been revealed, information parameters of the communicative environment of global society have been analyzed.Purpose. The efficiency of using different types of informational activity in the study of the society globalization has been analyzed, the role of the semantic and pragmatic essence of information, its content in the process of world information exchange have been determined.Methods. Methods used in the article are as follows: system analysis, historical method, reasoning by analogy, generalization.Results. It has been proved that the use of information science methodology in the research of social development phenomenon allows one to outline new communicative strategies and managerial guidelines, to defines tendecies and prospects of the global information society. Information modeling of communicative processes will allow increasing the level of information representativeness and reliability, predicting conditions and circumstances of the information use in different regions of the world and various spheres of social activity.

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