Взаимовръзка между принципите на устойчиво развитие на туризма и същността на маркетинговите стратегии
Correlation Between the Principles of Sustainable Development of Tourism and the Essence of Marketing Strategies
Author(s): Vladimira PilevaSubject(s): Tourism
Published by: Икономически университет - Варна
Keywords: sustainable development; tourism; marketing strategy; marketing strategy for sustainable development
Summary/Abstract: This publication looks at the correlation between the basic principles of the concept of sustainable tourism development and the essence of marketing strategies. The aspects of this correlation are revealed. The aim is to highlight the key role of marketing strategies for sustainable tourism development.
Journal: Известия. Списание на Икономически университет - Варна
- Issue Year: 62/2018
- Issue No: 2
- Page Range: 170-184
- Page Count: 15
- Language: Bulgarian