Прякорът в огледалото на приятелството и враждебността
The nickname in the mirror of friendship and hostility

Summary/Abstract: The aim of the study is to examine the use of nicknames in the traditional and social media. Nicknames are most often created on the basis of the denial of moral qualities incompatible with the public image. Public figures become reflected in the mirror of hostility. Their gestures, words or actions can create names that become part of their personality. The article attempts at providing a classification of the patterns of nickname formation.

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