INFORMATION MARKETING AND VISIBILITY OF A PROFESSIONAL ELECTRONIC NEWSPAPER “VIEW JOURNAL” Cover Image

INFORMACIJSKI MARKETING I PREPOZNATLJIVOST STRUČNOG ELEKTRONSKOG ČASOPISA „VIEW JOURNAL“
INFORMATION MARKETING AND VISIBILITY OF A PROFESSIONAL ELECTRONIC NEWSPAPER “VIEW JOURNAL”

Author(s): Aleksander Lavrenčič
Subject(s): Archiving, Classification, Library operations and management, Electronic information storage and retrieval, Other
Published by: Arhiv Tuzlanskog kantona
Keywords: Archives; audio-visual archives; media archives; EUscreen; "View Journal";

Summary/Abstract: The purpose of this paper is to present the online journal »View Journal«. With the help of the survey, we found out that the e-newspaper »View Journal« is very poorly known among Slovenian archivists and media workers.»View Journal« is a multimedia e-magazine that provides free access to professionalarticles about the history of television, the media and the development of audiovisualarchives. We also checked the knowledge about the audio-visual archives and made analysis ofthe elements of information marketing. Conferences and seminars are very important, because the archivists get most of the new knowledge about the audio-visual archives at the conferences and seminars.

  • Issue Year: 1/2018
  • Issue No: 21
  • Page Range: 484-504
  • Page Count: 21
  • Language: Bosnian, Croatian, Serbian