Využitie marketingových princípov na výpočet indexu účinnosti slova v prostredí „pub-lingvistiky“
Using Marketing Principles to Calculate the Index of Efficiency of the Word in "Publishing Linguistics"
Author(s): Jana KrajkovičováSubject(s): Language and Literature Studies, Semiotics / Semiology, Applied Linguistics, Communication studies, Cognitive linguistics, Marketing / Advertising
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: marketing; marketing campaign; marketing product; cognitive linguistics; semiotics; text; efficiency of a word;
Summary/Abstract: This thesis investigates penetration of linguistics into marketing. The main purpose of the paper is to design a system for marketers to set an index of phrases efficiency already during construction of marketing product. The paper incorporates and connects field of cognitive linguistics with semiotics, philosophy, stylistics, theory of mass media communication and marketing. The knowledge from these fields is combined and applied in order to create an innovative approach for marketing production which would reflect individual perceptions of consumers to maximize efficiency and effective use of financial resources during designing a marketing product.
Journal: Jazyk a kultúra
- Issue Year: 5/2014
- Issue No: 17-18
- Page Range: 0-0
- Page Count: 6
- Language: Slovak