Особенности грамматической адаптации терминов в европейских языках (на примере PR-терминов)
Grammatical peculiarities of terms adaptation in European languages (for example, PR-terms)
Author(s): Elena Aleksandrovna NechaevaSubject(s): Language and Literature Studies
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: PR; PR-terminology;adaptation;main PR-terms;mapping;same suffixes
Summary/Abstract: The derivation peculiarities of PR terms borrowed from English into three languages-recipients (French, Russian and German) are considered in the article. The article discusses foreign borrowings from PR sphere which appeared in these languages-recipients during the last two decades. Foreign words are widely used in PR terminology as well as in the sphere of everyday speech in these languages. Foreign borrowings are analyzed in derivation aspect. The most frequent text PR-terms (lobby, communication, image, publicity, briefing, public) into national languages which have peculiar morphological characteristics are chosen for the analysis.
Journal: Jazyk a kultúra
- Issue Year: 8/2017
- Issue No: 29-30
- Page Range: 118-128
- Page Count: 11
- Language: Russian
