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Proximization as Reception
Proximization as Reception

Author(s): Grzegorz Kowalski
Subject(s): Social Sciences, Communication studies, Sociology
Published by: Editura Universitatii Transilvania din Brasov
Keywords: proximization; deixis; discourse space; public discourse; Critical Discourse Studies

Summary/Abstract: The paper presents a critical overview of proximization theory (Chilton, 2004; Cap, 2006, 2013). I argue that the original model should be extended to include proximization as interpreted by the audience. The paper indicates some challenges to implementing the proximization-as-reception component, related in particular to data sampling and identification of the relevant markers. Using Web-based user-generated content is suggested as a solution in the former case; a test case study is proposed to address the second problem.

  • Issue Year: 11/2018
  • Issue No: 1
  • Page Range: 125-138
  • Page Count: 14
  • Language: English