Analysis of the e-Commerce Development in the Balkans
Analysis of the e-Commerce Development in the Balkans

Summary/Abstract: This study analyses e-commerce data reports of the countries from the Balkan Region. Data published by Eurostat, Statista, World Trade Organisation and Internet World Stats are compared and processed. The results are evaluated in order to have an overview and a comparative analysis of the region. Eight countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia, Romania, Serbia and Slovenia) will be analysed from two different points of view: the internet penetration rate and smartphone users’ proportion. It is expected and increasing number of users in each country, but the results show us that the population value and the GDP of the country are important factors in the e-commerce level of each one. All of the above-mentioned countries have a communist history, but the evolution of each of them is very different. Croatia, Slovenia and Romania are some of the most developed countries from the Balkan Region regarding e-commerce concept, while Albania and Bosnia and Herzegovina represent the less developed countries in the specified region.

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