Kültür Endüstrisine Örnek Olarak Isparta/Yalvaç Ekmek Kültürü ve Dünden Bugüne Mahalle Firinciliği
An Example for the Industry of Culture: Isparta/Yalvaç Bread Culture and Local Bakery from the Past to the Present Day

Summary/Abstract: In every part of Anatolia there are specific types of bread and various bakeshops where the bread is made. Bread and bakeshops have native properties -concrete or abstract- under the geographical conditions as well. In Yalvaç county of Isparta, there are types of bread and local bakeshops particular to itself. Within the traditional continuity, the bakeshops contribute to today’s cultural industry as they show changes of production. Many local services and activities shaped by difference, creativity and originality form cultural institutes being assessed as a means of economic activity. In this case, Yalvaç local bakeshops can be seen to function as a cultural carrier of today’s local economic values. With the changing production from the past to the present, Yalvaç local bakeshops coincide with today’s consumption culture’s logic. That is to say, women working in the local bakeshops used to knead dough and bake on a certain day of the week, thus creating a socio-cultural baking ambience. However, at the present day, with the feeling of keeping the eagerness of buying “Traditional Yalvaç Bread”, there appears a system of bakery that aims at keeping the production-consumption wheel active and that is based on the necessity of profit cycle. Thus, in our day, Yalvaç people giving up making bread in local bakeshops as a cultural thing create new needs for them within the traditional framework showing only consumption society’s properties and serve the realization of cultural industry field.

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