TEORİK AÇIDAN DAVRANIŞSAL İKTİSATA BİR BAKIŞ
THEORETICAL LITTLE BEHAVIORAL ECONOMY
Author(s): Cennet Arman ZengiSubject(s): Economy, Psychology, Behaviorism
Published by: Sage Yayınları
Keywords: Behavioral economics; Rational behavior; Consumption; Utility;
Summary/Abstract: Although the science of economics is often expressed with numbers in daily life, it has shifted its focus from numbers to human behaviours in recent years. Models which define social behavioural tendencies based on the maximization of benefits are insufficient to explain human behaviours. In this study, the basic behavioural models of economics trying to explain why individuals do not act rationally in the recent period are discussed in theoretical terms.
Journal: TURAN-SAM
- Issue Year: 10/2018
- Issue No: 39
- Page Range: 258-265
- Page Count: 8
- Language: Turkish