Особенности продвижения фестивальных театральных изданий в цифровой среде: на примере изданий «Театральная газета» и «Реальная газета»
The promotion features of the festival theatre editions in digital environment: on the base of the «theatre newspaper» and « the real newspaper» issues

Summary/Abstract: This article is devoted to festival theatre publications, which purpose is to promote festivals of theatre art. The author analyzes three tools for promoting festival theatre publications: the language of the publication, the design of the publication, social networks. In this article particular attention is given to the division of these promotion tools into two groups, which A. E. Astasheva singled out: promotion in the editorial office and promotion outside the editorial office. The analysis is carried out on «Theatre newspaper» and «The real newspaper», which represent the materials of festival publications of Ekaterinburg's drama theaters. The results of the analysis demonstrate the regional peculiarities and specificity of the promotion of theaters' festival publications in the digital environment.

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