Televizioni në raportet Parti Politike: Publik
The rapport between “political parties - public” under the influence of television

Summary/Abstract: Many researchers argue that in terms of information society, democracy undergoes a profound functional transformation. According to Habermas, Meyer and Hinchman, Lew and Merkel, democracy is not only transformed at the level of presentation and portrayal of politics, but the political process itself varies in every aspect. Its core is reformatted as a result of the interaction between the media code and the political one. Scholars suggest that political actors are subject to this process as a result of the expansion and commercialization of media systems. In this configuration of the public scene, media stand between politicians and their followers. Politicians speak in the media, whereas the media address to the voters. Such transformation provides for media a significant role, while politics and politicians are forced to increasingly pay attention to the image and form rather than the content and reality. The whole transformation is called mediatization of politics. Albanian politics is nowadays part of this new era, where television is considered as a necessary medium in influencing the public. Precisely, the analysis of interaction “television - politics – public” is the main focus of this paper. Specifically, it aims to identify some possible implications that television causes to the politics and, more importantly, to the public. The entire process is analyzed from a theoretical perspective of some well-known authors in the field of sociology of communication.

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