Media sociale, audienca dhe politika. Çfarë audience synojnë politikanët nëpërmjet internetit?
Social Media, Audience and Politics: What type of Audience do politicians target through social media?

Summary/Abstract: This essay will examine the role of social media in politics and it will provide answers; what audience want to reach politicians through the internet. It will examine and focus on two Albanian leaders of Albania (the former Prime Minister and leader of the Democratic Party, Sali Berisha and the former leader of opposition and incoming Prime Minister Edi Rama) since the time they joined social media, Facebook and Twitter respectively. Meanwhile, the essay will provide an overview on effect of social media in audience and politic and relations between them. Since internet and social media are a platform when everyone is free to express, how is this affecting politicians and their political attitude? These platforms allow having more contact with elected representatives but is accountability growing? Internet and social media provide more evidence and transparency but is this effecting power and policy-making? These relations will be analysed in order to understand changing on political audience or voters.

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