ÖZEL HASTANELERDE MİSYON İFADELERİ VE LOGO TASARIMI ARASINDAKİ İLİŞKİ: ANKARA ÖRNEĞİ
RELATIONSHIP BETWEEN MISSION STATEMENT AND LOGO DESIGN IN PRIVATE HOSPITALS: ANKARA CASE
Author(s): Birsen Çeken, Dilek Güleç, Gül ÖzdemirSubject(s): Visual Arts, Health and medicine and law, Marketing / Advertising
Published by: Sanat ve Dil Araştırmaları Enstitüsü
Keywords: Logo Design; Mission Statement; Corporate Identity; Private Hospital;
Summary/Abstract: This research has been conducted to identify if there is a relationship between sufficiency of logo design and mission statement of private hospitals in Ankara. In this context, the web pages of private hospitals in Ankara scanned and had 27 logos and mission statements. Content, frequency and regression analysis used to evaluate the data. Consequently, there isn’t a linear relationship between basics of developing mission statements and logos. In addition there are more basic elements in mission statements than designed logos by hospitals.
Journal: İdil Sanat ve Dil Dergisi
- Issue Year: 5/2016
- Issue No: 24
- Page Range: 1255-1280
- Page Count: 26
- Language: Turkish
