Akıllı Video Analiz Yazılımlarının İşletmelerin Pazarlama
Stratejilerinde Kullanımı üzerine Bir Değerlendirme
An Evaluation on the Usage of Intelligent Video Analysis Software for Marketing Strategies
Author(s): Kadri Gökhan Yilmaz, Ersin Karaman, Umut CinarSubject(s): Economy, Media studies, Marketing / Advertising, ICT Information and Communications Technologies
Published by: İşletme Araştırmaları Dergisi
Keywords: Retail industry; intelligent video analysis; people counting; density detection; gender identification; age identification; consumer behavior analysis;
Summary/Abstract: This study investigates the historical development of the relation between companies and technology. Especially, it focuses on the new technology adaptation in the retail industry due to both the widespread technology usage in this sector and its technology guiding role. The usage of one of the current new technologies, intelligent video analysis software systems, in retail industry is evaluated and measures for such systems are determined.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 5/2013
- Issue No: 4
- Page Range: 146-158
- Page Count: 13
- Language: Turkish