İnovasyon ile Tüketim Eğilimleri ve Reklam İlişkisi: Üniversite Öğrencilerine Yönelik Bir Araştırma
The Relation with Innovation, Consumption Tendencies and Advertisement: A Research for the University Student

Summary/Abstract: This research was made with the aim of fixing the correlation between innovation, advertisement and consumption tendencies of consumers. In this context, impact level of the innovation on consumption patterns has been tried to be determined. Furthermore, what is the extent of advertising effect while new products, goods or services arrives to the consumers and the correlation between innovation, advertising and consumption patterns builds up the general framework of the study. In the research, field study for university students who were participiants as sample as well as literature search from scientific research methods. Suggested hypothesis were tried to be determined by analysing the data which was acquired from the conclusion of field study analysed with SPSS analysis program, t-test, Anova analysis, factor analysis, regression and correlation analysis.

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