Önmagaságunk a fogyasztás útvesztőjében
Our Selfhood in the Labyrinth of Consumption

Summary/Abstract: Consumption is generally understood as the complementary opposite of production. This essay is aimed at overturning this naive relationship between man and his world. It tries to convey the idea that the self is no longer a determination of the production process in the Marxist sense, but an effect of an endless consumption which merges subject and object, or objective existence and the Self – just as our modern communication tools merge the Self with the object, or the inside with the outside. This new promiscuity also offers a new paradigm for schizophrenia for our age. The dilemma is between the demand for happiness and the misunderstood yearning for totality. Is there a profane social cult at the bottom of our materialistic consumption?

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