GÖRSEL İLETİŞİM TASARIMINDA ESTETİK DENEYİM VE İLK İZLENİMİN ÖNEMİ
AESTHETIC EXPERIENCE IN VISUAL COMMUNICATION DESIGN AND THE IMPORTANCE OF FIRST ATTRACTION

Summary/Abstract: Visual communication designers create emotions in audiences through their designs/projects. These emotions lead to the audiences an aesthetic experience. In this process occurred between the product and the audiences, the aesthetic decisions of designers and impact of the design product are crucial. The design products with high aesthetic qualities in our lives and the effects of design product, which has transformed into a cultural object, on the individual life and urban aesthetics, it is essential to bring on the issues such as design aesthetic and design experience. In this work, which focuses on aesthetic experience, it is mentioned the stages of the experience, the effects of the design process, which is seen as the determining element at the stages, structure of the first attraction. Some proposals have been brought forward for designers and the institutions who pro-vide visual communication design/ graphic design education.

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