Кризата на четенето на традиционна преса - световни и български тенденции
The Crisis of Traditional Press Reading - Global and Bulgarian Trends
Subject(s): Social Sciences, Media studies, Communication studies
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: reading newspapers and magazines; traditional press; print press; reading audience.
Summary/Abstract: The crisis of the traditional press appears to be an exacerbating problem that is registered time and again in recent years by the media researchers. The readers shit to on-line editions and as a consequence the advertisement income of newspapers and magazines is declining. Reading the print press is gradually becoming an elitist exercise of a small fraction of media consumers. For young audiences it even looks archaic due to the lack of habits in communicating with the traditional press.
- Issue Year: 8/2018
- Issue No: 2
- Page Range: 212-227
- Page Count: 16
- Language: Bulgarian