Skuteczność komunikowania rodzinnego charakteru firmy społeczeństwu przez firmy rodzinne
Efficiency of Communicating Family Nature of a Company to Society by Family Companies

Summary/Abstract: At present, when we face globalization, permanent changes in the company environment,we have to deal with high demands of customers, competition in the market of goods and services, the importance of external communication made by companies can not be overestimated. It also concerns family companies which due to their nature should pay attention to their communication with its environment. This paper focuses on a specialpart of communication, namely communicating the family aspects by family companies.The evaluation of such communication and its efficiency, namely reception by customers is the main objective of this article.

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