TELEVİZYON REKLAMLARINDA TOPLUMSAL CİNSİYET ROLLERİNİN YENİDEN ÜRETİLMESİ ÜZERİNE BİR İNCELEME (1970’LERDEN 2000’LI YILLARA)
AN INVESTIGATION ON THE RE-PRODUCE OF GENDER ROLES IN TELEVISION ADVERTISEMENTS (FROM THE 1970S TO THE 2000S)

Summary/Abstract: In this article, change of gender roles with changing living conditions, the reproduction of gender roles in television advertisements and the reflection of change on television advertisements, will examined whether this change and is a reflection of enough. The main aim of the ads is to generate a thought and convey that thought to the target audience as well as advertising is a sales marketing strategy and an effective means of mass media communication. It is also important that mass media are strong enough to be able to collect in terms of reaching wider masses, as well as being fed from society in determining the roles of women men. Advertisements are placed in day by day personal and social life. The roles attributed by society in the concept of gender is reflected in television advertisements. Along with the legal and social changes in social life, there are also living changes in the roles of women and men. In the 1970s, the dominant male patriarchal dominant structure, dominated by society, became more prominent. After the 1980s, feminism rises and legal rights acquired, together with a more egalitarian regime, are beginning to be established. Along with the 2000s, women have rights that can exist in every area as an individual.

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