System informacyjny w strategii zarządzania łańcuchem dostaw na przykładzie przedsiębiorstwa odzieżowego
Information system in the supply chain management strategy on the example of a clothing company

Summary/Abstract: The article characterizes information flows from the point of view of supply chain management strategies. The applied strategy of rapid response to demand from customers requires the acquisition, processing and transfer of a huge amount of information necessary to make decisions. Striving to meet customer’s needs in the shortest possible time requires measures to ensure the integration of individual links in the supply chain. An effective logistic information system favors the planning of individual logistic processes to which they belong; forecasting demand, planning material needs, creating customer relations. It is possible to coordinate flows in the entire flow chain of goods, as well as monitoring and control of logistics processes, such as: purchases, sales, collection and maintenance of stocks.

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