Комунікативна культура ведучого. Роль телеведучого в аспекті функціонування телевізійного прямого ефіру
Communicative culture management. The role of the TV host in the aspect of the functioning of television live stream

Summary/Abstract: Since the beginning of creation of the television the high significance gained figure of the leading program, who is mostly work on air television. Recently, a journalist of television increasingly becomes as s communicator, which embodies, from the first-person the intentions of true author of tv-creation. Today the image of the journalist is not focused image is formed as part of the communicative process. With modern technology in the field of social communication TV stands embodiment of effective public policy in the field of media and communication. Journalist (TV presenter) – the main storage of new information, didactics and schoolbooks, materials. And actually from him depends the perception of this information, its acquisition. Almost all power for the journalist gives his professional skills, which often plays a crucial role in successful television program

• Details
• Contents