Міфологічно-символічні жіночі та чоловічі образи у зовнішній рекламі
Mythological and symbolic female and male images in outdoor advertising
Author(s): Ihor Mykhaylovych HolubSubject(s): Politics, Communication studies, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: outdoor advertising; myth design; archetype; image; symbol;
Summary/Abstract: In the article an appeal is examined to mythological, symbolic appearances in the commercial and political advertising, which appear important factors economic and social life of people. A stereotype dividing is conducted into offenses, that characteristic man and women in the way of life and their symbol-characters in advertising.
Journal: Актуальні проблеми історії, теорії та практики художньої культури
- Issue Year: 2011
- Issue No: 27
- Page Range: 216-221
- Page Count: 6
- Language: Ukrainian