THE POWER OF WORDS IN THE PROMINENT BOOKS OF ECONOMICS
THE POWER OF WORDS IN THE PROMINENT BOOKS OF ECONOMICS
Author(s): Lívia B. KissSubject(s): Economy
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: mainstream; alternative; famous; modern; content analysis
Summary/Abstract: My study focuses on analysing the typical keywords of mainstream and alternative economics with the help of content analyzes of 13 prominent economics books. The analysis was conducted in three groups of economics books which are: mainstream, famous alternative and modern alternative.In the course of the analysis I was screening for occurrences of 15 mainstream and 15 alternative keywords were identified in the technical literature. In addition, I looked at the most commonly used words in each group of books. For content analysis I used content analysing software NVivo 11 Plus.
Journal: Икономика и управление
- Issue Year: 14/2018
- Issue No: 1
- Page Range: 288-302
- Page Count: 15
- Language: English
