Діловий формат у практиці українського телевізійного мовлення: історія становлення і специфіка сьогодення
Business format in the practice of Ukrainian television broadcasting: History of formation and the specificity of the present

Summary/Abstract: The research deals with the peculiarities of business format on Ukrainian television. Its structure, content, target audience and distinctive features in comparison with international models (namely: "Bloomberg-TV" (the USA) and "RBK-TV" (Russia) are analyzed. The structure of business television in Ukraine, content of business channels and peculiarities of their existence ‘off-screen" are determined (special attention is focused on two key points: Ukrainian business channels’ stuff and means of providing their profitability).

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