Рекламний простір комунікацій у туризмі
Advertising space for communications in tourism
Author(s): Valeriy KushnaryovSubject(s): Communication studies, Sociology of Culture, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: advertising; tourism; communication; information;
Summary/Abstract: The problems of realization communication in the spacious advertisings, to devoted tourism are determined in the article. Advertising at tourism is interpreted as cultural and historical reality of presentation of information, as communicative space, vivid integrity.
Journal: Вісник Національної академії керівних кадрів культури і мистецтв
- Issue Year: 2010
- Issue No: 3
- Page Range: 69-73
- Page Count: 5
- Language: Ukrainian