Modern mass culture in cinema and its influence on the viewer Cover Image

Сучасна масова культура в кіно та її вплив на глядача
Modern mass culture in cinema and its influence on the viewer

Author(s): Galina P. Pogrebnyak
Subject(s): Media studies, Theory of Communication, Sociology of Culture, Film / Cinema / Cinematography
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: a «masscult»; the mechanism of imitation; subculture; the movie star; ideology; integration; identification; system of producer; perception of viewers;

Summary/Abstract: In this article explored the phenomenon of «masscult» at cinema and its influence on the spectator is investigated. In clause researches of known sociologists about differentiation of a spectator audience are analyzed. The author of article considers interference of cinema and means of a mass communication of TV, a press, radio, the Internet.

  • Issue Year: 2010
  • Issue No: 17
  • Page Range: 84-91
  • Page Count: 8
  • Language: Ukrainian